Electronic Communications Consumer Survey - February 2006 (Key Findings)


/ Updated on 19.12.2006

Fixed Telephone Service (FTS)https://www.anacom.pt/render.jsp?contentId=55129

Mobile Telephone Service (MTS)https://www.anacom.pt/render.jsp?contentId=55130

Methodologyhttps://www.anacom.pt/render.jsp?contentId=55131


Fixed Telephone Service (FTS)

1. According to the February 2006 electronic communications consumer survey, around 60% of Portuguese homes have a fixed-line telephone.

It should be noted that 5.7% of those who didn't subscribe to FTS expressed their intention to do so within one year. 

Table 1 - Possession of electronic communication equipment
Possession of fixed telephone line

60.0%

Source: Electronic communications consumer survey Feb 2006

2.
 Those without a fixed-line telephone gave the following reasons: 'use of mobile phone' 61.2% and 'prefer not to pay line rental charge' 16.5%.

Table 2 - Reasons for not having a fixed-line telephone
Other 7.3%
Too expensive 4.2%
Don't need or don't need to communicate 4.5%
It's cheaper to make calls by other means 5.0%
Prefer not to pay monthly charge 16.5%
Use mobile phone 61.2%

Source: Electronic communications consumer survey Feb 2006 

The main advantage of the mobile phone service over fixed-line services is mobility according to 76.4% of respondents, and lack of monthly charge according to 11.9%.

Table 3 - Advantage of mobile over fixed phone
Mobility 76.4%
No montly Charge 11.9%
Priçes 7.2%
Quality of communication 1.5%
Level of customer support 0.3%
No advantage 0.1%
Other 2.3%
Don't know / Didn't respond 0.4%

Source: Electronic communications consumer survey Feb 2006

3.
 Almost 1 in 5 of those who used a fixed-line phone said that they used more than one operator. Of these 31% used call-by-call selection, while 49.2% used pre-selection (There was a large of proportion of 'Don't know / Didn't respond'.)
 

Table 4 - Selection of operator and call-by-call
Use more than one fixed-line operator:

19.1%

  Call-by-call selection Pre-selection
Currently use 31.0% 49.2%
Used in past but stopped 23.2% 12.1%
Aware of selection but never used 15.8% 12.0%
Unaware 7.8% 8.2%
Don't know / Didn't respond 22.2% 18.5%

Source: Electronic communications consumer survey Feb 2006

Around 83% of those questioned were clients of PT. The operator with the second largest number of clients was Tele 2 (14.8%), followed by Cabovisão (11.5%).

Table 5 - Operator share of fixed-line service
  Client's network operator Operator client uses to make calls
PT 83.4% 68.7%
Tele2 14.8% 14.8%
Cabovisão 11.5% 11.5%
Optimus Home 2.6% 2.6%
Novis 2.4% 2.4%
Clix 2.0% 2.0%
ONI 1.9% 1.9%
Others 0.5% 0.4%
Don't know / Didn't respond 0.1% 0.1%
Total 119.1% 104.4%

Source: Electronic communications consumer survey Feb 2006

As far as the regulatory mechanisms in place for making it easier to switch operators are concerned, 62.4% of those surveyed said they were aware of fixed-line number portability. 

Table 6 - Number Portability
Aware of fixed-line number portability

62.4%

Source: electronic communications consumer survey Feb 2006

4. The majority of users said they considered the quality of the service to be good.


Graph 1 - Consumer perception of quality 

Graph 1 - Consumer perception of quality
(Click here to see the full-size image)

Mobile Telephone Service (MTS)

5.
 In February 2006, 84.5% of those surveyed had a mobile phone

Table 7 - Possession of electronic communication equipment
Possession of mobile phone

84.5%

Source: electronic communications consumer survey Feb 2006

Of those who were mobile phone clients, 86% had one active card, 11.6% had two, while 2.4% had more than two cards.

Free contracts and pre-payment were the preferred option by 45.3% and 42.8% of clients, respectively. 

Table 8 - Mobile phone cards
Number of cards
1 card 86.0%
2 cards 11.6%
More than 2 cards 2.4%
Type of contract
Free 45.3%
Pre-paid 42.8%
Subscription 9.1%

Source: Electronic communications consumer survey Feb 2006

More than 20% of mobile phone clients acquired their phone less than six months ago. Around 17% acquired it more than six months ago but less than one year ago.

When they acquired their new phone 85% came with a card; however just under half of users (49.2%) continued to use only their existing card.

Table 9 - Time of handset possession and type of contract
Less than six months 20.3%
6 - 12 months 17.0%
1 - 2 years 22.2%
More than 2 years 40.4%
The new mobile phone came with a card 85.3%
Continued using existing card 49.2%
Used new card 47.1%
Used both 3.2%

Source: Electronic communications consumer survey Feb 2006

6. Of the MTS clients surveyed, 16% said they had a 3G phone. 

Of these, 63.4% used it send MMSs, 26.6% used it to make video calls and 8.8% to access the internet through their PC.

Table 10 - Possession of 3G phone and services used
Possess 3G mobile phone 16.0%
Services Used:
MMS 63.9%
Download ring tones and images 35.3%
Video calls 26.6%
E-mail, Messenger or chat 14.1%
Download games and online games 11.7%
MMS Albums 11.5%
Video services 9.7%
Internet access through PC 8.8%
Other type of internet access through mobile phone 6.0%
None of the above 22.7%
Don't know / Didn't respond 0.5%

Source: Electronic communications consumer survey Feb 2006

7. Of mobile service clients, 19.3% have already changed operator at least once. The two main reasons for switching were: most of the client?s contacts were clients of the new operator (34.6%) and dissatisfaction with prices (33.3%).

More than 66% of clients who have never changed their operator say they are satisfied with their existing service.  31.2% say that most of their contacts also use their operator.

As to the operators? share of clients, 51% of those surveyed said they were clients of TMN.

Table 11 - Switching mobile phone operator
Have already changed operator: 19.30%
Most of my contacts are clients of new operator 34.6%
Unhappy with prices 33.3%
Unhappy with quality of service 13.7%
Offer from new operator 8.6%
Other 20.6%
Never changed operator: 80.7%
Satisfied with current operator 66.2%
Most of my contacts are clients of current operator 31.2%
Offers the best prices 6.6%
Switching is too complicated / inertia 3.2%
Decision of another person 2.8%
More / better network coverage 0.8%
Keep the same number 0.4%
Other 4.0%
Don't know / Didn't respond 2.3%

Source: Electronic communications consumer survey Feb 2006

Table 12 - Operator share of mobile phone service
  Clients
TMN 52.3%
Vodafone 39.6%
Optimus 19.4%
Don't know / Didn't respond 0.3%
Total 111.6%

Source: Electronic communications consumer survey Feb 2006

8. 59.4% of MTS clients were aware of number portability.

Table 13 - Number portability
Aware of mobile portability

59.4%

Have used mobile portability

2.2%

Source: Electronic communications consumer survey February 2006

9. The majority of users considered the quality of service as good.

Graph 2 - Consumer perception of quality

Graph 2 - Consumer perception of quality
(Click here to see the full-size image)

Source: Electronic communications consumer survey February 2006

Methodology

The population targeted by this survey are individuals of either sex, aged 15 or over, resident in Continental Portugal and the Autonomous regions of Madeira and The Azores. The size of the sample was set in order to obtain a 2.5% margin of error (assuming an accuracy rate of 95%). The sample was selected by sex, age and region, based on the latest population census: Census 2001. The survey was conducted by Marktest through 2,020 personal and direct interviews, carried out between 17 January 2006 and 22 February 2006.