SMEs mostly subscribe to multiple-play or bundled offers. Penetration of these types of offers has been increasing substantially. Bundles are the offers most commonly used by SMEs (+17.2 percentage points versus 2012).
Graph 4 - Percentage of companies receiving services as part of a bundle
Unit: %.
Source: ICP-ANACOM, Survey on the use of electronic communications services, SME, December 2012 and 2014
Base: All companies with fewer than 250 staff
Note 1: Estimates: (#) Unreliable estimate; (*) Acceptable estimate; (no symbol) Reliable estimate.
Note 2: An upward pointing arrow signals a statistically significant increase between the time periods t-1 and t, and a downward pointing arrow signals a statistically significant decline.
The FTS+MTS+FBB+MBB quadruple-play bundle is the most commonly used bundle among micro-enterprises and SMEs (27.2 percent) and the bundle that has grown most over the last 2 years (+15.1 percentage points). The FTS+FBB bundle has dropped to second place (20.6 percent), falling 20.1 percentage points.
Graph 5 - Type of bundles of services in companies
Unit: %.
Source: ICP-ANACOM, Survey on the use of electronic communications services, SME, December 2012 and 2014
Base: Companies with fewer than 250 employees with mobile telephone service (does not include non-responses)
Note 1: Estimates: (#) Unreliable estimate; (*) Acceptable estimate; (no symbol) Reliable estimate.
Note 2: An upward pointing arrow signals a statistically significant increase between the time periods t-1 and t, and a downward pointing arrow signals a statistically significant decline.
Note 3: FTS - Fixed telephone service; MTS - Mobile telephone service; FBB - Fixed broadband; MBB - Mobile broadband; STVS - Subscription TV.
According to the survey's results, around 8.8 percent of SMEs receiving services as part of a bundle have a tailor-made offer. The vast majority (84.7 percent) have a standard enterprise offer. The remaining companies use a residential offer (4.5 percent) or did not respond (2 percent).
