In 2010, ICP-ANACOM' re-launched the "Roaming Light" campaign from 2009, following the update of roaming tariffs and transparency solutions set out in the regulation of international roaming, which entered into force on 1 July 2010. This campaign was mainly conducted online, with an update of the information contained on the "Roaming Light", website, posting of information on ICP-ANACOM's website and the publication of advertisements in the national print press.
Following the campaign begun in 2009 to disseminate the frequencies auction (BWA), in 2010, ICP-ANACOM continued to pursue its strategy of bringing information to the market and to parties with potential interest in the auction for the allocation of rights of use frequencies in the 3.4 to 3.6 GHz and 3.6 to 3.8 GHz frequency bands for the development of broadband wireless access (BWA) applications in terms of the opening and closing of bidding.
The campaign continued in 2010 with a presence in the national print press, the chosen medium for the dissemination of this initiative.
Taking advantage of Consumer Day on 15 March and in a continuing drive to protect users of communications, ICP-ANACOM developed an awareness campaign designed to draw attention to the existence of message-based value-added services (VAS) and to the rules which have governed the provision of such services since April 2009, giving more rights to their users.
To this end, about 52,000 leaflets were distributed nationally through CIAC - Centros de Informação Autárquicos ao Consumidor (Municipal Consumer Information Centres), as well as through consumer information and arbitration centres, justices of the peace and other relevant entities selected as special vehicles of contact with the consumer.
