Number of subscription TV subscribers grew by 2.9% versus 1st quarter 2022


At the end of 1st quarter 2023 (1Q2023), 97% of households in Portugal had the subscription television signal distribution service (STV), an increase of 2.7 percentage points from the same quarter of 2022.

In total, there were 4.5 million subscribers to the subscription TV signal distribution service, 128 thousand more (+2.9%) than in the same quarter of 2022.

Growth in the service was due to offers supported over optical fibre (FTTH), which recorded 244 thousand additional subscribers compared to the same quarter of 2022 (+9.6%), totalling 2.8 million subscribers. This growth resulted not only from the acquisition of new customers, but also from customers previously supported by other networks switching to optical fibre.

FTTH has been the main form of access to this service since 2018. At the end of 1st quarter 2023, FTTH represented 61.7% of total subscribers, followed by cable TV (27.8%), satellite TV - DTH (7.8%) and ADSL (2.7%).

At the end of 1st quarter 2023, there were 4.0 million residential subscribers to the subscription TV signal distribution service, 103 thousand more (+2.6%) than in the same quarter of 2022, representing 89.0% of total subscribers.

Meanwhile, there were 497 thousand non-residential subscribers (11.0% of the total), increasing by 5.5% compared to the same quarter of 2022.

At the end of 1st quarter 2023, MEO was the provider with the highest share of subscribers to the subscription TV signal distribution service (41.2%), followed by Grupo NOS (36.9%), Vodafone (18 .9%) and NOWO (2.9%). MEO and Vodafone were the providers that, in net terms, acquired the most subscribers compared to the same quarter of 2022, with their shares having increased by 0.5 percentage points and 0.4 percentage points, respectively. On the other hand, decreases were reported in the shares of Grupo NOS (-0.7 percentage points) and NOWO (-0.3 percentage points).

In the residential segment, MEO had the highest share (39.7%), followed by Grupo NOS (38.0%), Vodafone (19.0%) and NOWO (3.1%). MEO and Vodafone saw their shares of subscribers increase (+0.5 percentage points and +0.4 percentage points, respectively), while the shares of Grupo NOS and NOWO decreased (-0.6 percentage points and -0.3 percentage points, respectively).

The level of concentration, as measured by the Herfindahl-Hirschman index, remained high, with a slight increase from the same period of 2022. The current trend of decreasing concentration began in 2013, with the launch of the triple-play offer from Vodafone supported over FTTH. There have been no significant changes in concentration levels since 2015.


Consult the statistical report: