90 out of 100 households subscribe to bundled services


By the end of the 3rd quarter of 2021, the number of subscribers to service bundles was 4.4 million (+150 thousand or +3.6% on the same quarter of the previous year). The growth verified is associated to 4/5P offers (+113 thousand) and, to a lesser extent, to 3P offers (+41 thousand).

4/5P offers were the most used, with 2.2 million subscribers (51.0% of total bundled offer subscribers), followed by 3P offers, with 1.7 million subscribers (39.4%). The percentage growth of 4/5P offers (5.3%) was the lowest since these offers appeared.

Stand-alone or single play offers, which are characterised by not being available in a bundle, represented 72.3% of mobile accesses and 15.8% of fixed accesses.

In total fixed and mobile accesses, the majority (56.2%) were single play mobile accesses, followed by bundled mobile accesses (21.5%), bundled fixed accesses (18.8%) and, finally, single play fixed accesses (3.5%).

Between January and September 2021, bundled service revenues were around EUR 1336 million, up 3.3% year-on-year. Revenues from 4/5P offers represented 63.2% of the total.

The average monthly revenue per package subscriber was EUR 34.51 ( VAT excluded), down 0.7% on the same quarter last year. The average monthly revenue was EUR 43.11 for 4/5P offers (-1.9%) and EUR 27.59 for 3P offers (+1.0%).

By the end of the period under analysis, MEO was the provider with the largest share of bundled service subscribers (40.8%), followed by the NOS Group (36.0%), Vodafone (19.8%) and NOWO (3.3%). Compared to the same quarter of the previous year, Vodafone and MEO increased their share of subscribers (+0.8 p.p. and +0.3 p.p., respectively), while the NOS Group’s (-0.7 p.p.) and NOWO’s (-0.3 p.p.) shares decreased.

MEO presented the highest share of bundled service revenues (41.2%), followed by the NOS Group (39.9%), Vodafone (16.8%) and NOWO (2.0%). Compared to the same period of the previous year, Vodafone and MEO increased their share of revenues by 1.2 p.p. and 0.5 p.p., respectively, as opposed to the reduction noted in the NOS Group (-1.2 p.p.) and NOWO (-0.4 p.p.).


Consult the statistical report: