Intention to give up the Internet access
Reasons for giving up Internet access
Intention to replace current Internet access by another one
Intention to give up the Internet access
Respondents were asked about their intention to give up their current means of Internet access during the next twelve months.
Even though respondents were questioned regardless of whether or not they were responsible for the option of keeping the access (which may underestimate the proportion of users intending to give it up, particularly in the case of fixed network, which is shared by the household), the difference found between the fixed access and mobile phone access is too high to be only the responsibility of the individual who answered the question.
The share of respondents who said they were considering giving up is higher for mobile accesses than fixed accesses, particularly USB modems - 12.7% for USB modem, 5.6% for mobile phone access, and 3.5% for fixed access (see Table 9). In addition, the intention to give up the USB modem is greater when the user uses mobile phone access as well, a situation that was also observed for mobile phone accesses (where the intention to give up is greater when they also have a USB modem).
|
Share of respondents considering giving up their Internet access, |
Fixed |
USB modem |
Mobile Phone |
|
Considering giving up |
3.5% |
12.7% |
5.6% |
|
Not considering giving up |
93.8% |
82.9% |
90.4% |
|
Na/Nr |
2.7% |
4.4% |
4.0% |
|
N |
(2 377) |
(1 368) |
(1 068) |
Estimate: (#) Non-reliable estimate; (*) Reliable estimate; (unmarked) Reliable estimate.
Source: ICP-ANACOM, based on the results of the Survey on the means of access to the Internet.
It was also observed that the greatest intention to give up the Internet access occurs in the group of respondents that are least satisfied; an expected result - see Table 10.
|
Share of respondents that are not very or not at all satisfied with |
Fixed |
USB modem |
Mobile phone |
|
Intending to give up the access |
28.2% (83) |
37.3% (173) |
36.7%* (60) |
|
Not intending to give up the access |
5.2% (2 229) |
9.7% (1 135) |
8.9% (965) |
Note: The values in brackets represent the sample size associated to each sample.
Estimate: (#) Non-reliable estimate; (*) Reliable estimate; (unmarked) Reliable estimate.
Source: ICP-ANACOM, based on the results of the Survey on the means of access to the Internet.
In ANACOM (2011c), it was mentioned that in 2010 the lowest satisfaction and loyalty index was associated with mobile Internet (6.70, on a scale of 1 to 10, where 1 means "not at all satisfied" and 10 means "very satisfied"), in comparison with fixed Internet (6.97 in the same scale), even if loyalty regarding mobile Internet has increased (0.24 points) from 2009 to 2010. This study also mentions that in comparison with 2009, in 2010 there was a decline in the perceived value of mobile broadband, while fixed broadband registered improvements in all indexes between 2009 and 2010.
Reasons for giving up Internet access
Among the reasons for considering giving up their access, the high price was the reason most indicated by respondents, regardless of the means of access at stake - see Table 11. It should be noted that this reason was mainly relevant in the case of mobile accesses (42.4% for USB modem, 53.4% for mobile phone access, and 33.2% for fixed access).
The second most frequent reply differed according to the means of access. Thus, the second reason most mentioned for USB modem was the service’s slow speed (33.6%) together with the existence of other forms of Internet access (33.1%). In the case of mobile access, it was also the existence of other accesses (39.9%), and for fixed Internet access, it was its lack of mobility (30.1%).
|
Reasons for considering giving up the Internet |
Fixed |
USB modem |
Mobile phone |
|
High price |
33.2%* |
42.4% |
53.4%* |
|
Lack of mobility |
30.1% |
- |
- |
|
Other accesses |
18.3% |
33.1% |
39.9%* |
|
Slow speed |
9.0% |
33.6% |
14.5% |
|
Less reliable |
15.5% |
- |
- |
|
Bad coverage |
- |
21.7% |
- |
|
Limited traffic |
- |
11.4% |
- |
|
NA/NR |
12.8% |
3.4% |
9.6% |
|
N |
(83) |
(174) |
(60) |
Estimate: (#) Non-reliable estimate; (*) Reliable estimate; (unmarked) Reliable estimate.
Source: ICP-ANACOM, based on the results of the Survey on the means of access to the Internet.
Intention to replace current Internet access by another one
Regarding replacement by another means of Internet access, respondents with USB modem recorded the highest intention of replacing it, with about 32.8% of them saying that they considered replacing that means of access, in comparison with about 13.2% for the case of fixed accesses, and 1.3% for mobile phone accesses - see Table 12.
|
Share of respondents that intend to replace |
Fixed |
USB modem |
Mobile phone |
|
Intending to replace |
13.2% |
32.8% |
1.3% |
|
Not intending to replace |
70.6% |
50.2% |
77.8% |
|
Na/Nr |
16.2% |
17.0% |
20.9% |
|
N |
(83) |
(174) |
(60) |
Estimate: (#) Non-reliable estimate; (*) Reliable estimate; (unmarked) Reliable estimate.
Source: ICP-ANACOM, based on the results of the Survey on the means of access to the Internet.
Of the roughly 32.8% of respondents that intend to replace their USB modem access, fixed Internet access is the main alternative to replace it, while the proportion who are considering exchanging it for mobile phone access is merely residual. These results are not contrary to the previous assumption, that there is a greater proximity, for Internet users, between fixed access and USB modem access than between fixed access and mobile phone access.
In the case of users with fixed Internet access or mobile phone access, the small number of respondents who say they intend to replace their access does not have the statistical significance to indicate to which access platform they intend to change.
