4.3 million subscribers to bundles of services
In the first half of 2021 (1H2021), there were 4.3 million subscribers to these offers (an increase of 161 thousand subscribers (+3.9%) versus the same period of 2020). The growth seen is associated with quadruple/quintuple-play offers (+114 thousand subscribers) and, to a lesser extent, triple-play offers (+55 thousand subscribers).
Quadruple/quintuple-play the most popular offers
Quadruple/quintuple-play offers were the most used, by 2.2 million subscribers (50.8% of total bundled offer subscribers), followed by triple-play offers, with 1.7 million subscribers (39.5%).
Revenues from bundles increased by 3.5%, while unit revenue decreased 0.7%
Between January and June 2021, revenues from bundled services were reported at around 888 million euros, increasing by 3.5% compared to the same period of 2020. Revenues from quadruple/quintuple-play offers represented 63.1% of the total.
Average monthly revenue per subscriber to bundled offers was reported at 34.58 euros (excluding VAT). There was a decrease of 0.7% compared to the same period of 2020. Average monthly revenue for quadruple/quintuple-play offers was 43.20 euros (-1.9%) and 27.65 euros for triple-play offers (+1.0%).
At the end of first half 2021, MEO was the provider with the highest share of bundled service subscribers (40.8%), followed by Grupo NOS (36.2%), Vodafone (19.6%) and NOWO (3.4%). Compared to the same period of 2020, Vodafone and MEO increased their share of subscribers (+0.8 percentage points and +0.3 percentage points, respectively), while declines were seen in the subscriber shares reported by Grupo NOS (-0.8 percentage points) and NOWO (-0.3 percentage points).
MEO reported the highest share of revenues from bundled services (41.1%), followed by Grupo NOS (40.0%), Vodafone (16.8%) and NOWO (2.1%). Compared to the same period of 2020, Vodafone and MEO increased their share of revenues by 1.3 percentage points and 0.5 percentage points, respectively, versus a reduction reported by Group NOS (-1.3 percentage points) and NOWO (-0.5 percentage points).
The level of concentration, as measured by the Herfindahl-Hirschman index, although high, decreased slightly compared to the same period of 2020. The highest concentration level was reported in relation to quadruple/quintuple-play offers. The current trend of decreasing concentration began in 2013, with the launch of the triple-play offer from Vodafone supported over FTTH. Overall, the level of concentration has not changed significantly since the beginning of 2018, with the exception of quadruple/quintuple-play offers, where there has been a declining trend.