In 3rd quarter 2014, there were 2.8 million subscribers to bundled offers in Portugal, giving an increase of 3.1% over the previous quarter and an increase of 10.5% year-on-year. This increase in the number of subscribers (85 thousand) is the highest recorded in 10 quarters.
While other bundle combinations saw a decline in subscribers, triple/quadruple and quintuple-play combinations were the bundles responsible for the growth reported, with customer numbers increasing by 4.9% over the quarter to 2.3 million.
These bundles already represent 81% of all bundled offers. The most commonly used bundle is the triple-play bundle (50.1%), followed by quintuple-play bundles as the second most commonly used combination (28.2%) and as the only combination to increase in terms of relative weight.
About 71 out of every 100 private households were receiving multiple-play bundles during the period being reported, 6.9 points more than in the same quarter of 2013.
Revenues from bundles of services totalled approximately 847 million euros, increasing 11.4% versus the same period of 2013. Average monthly revenue per subscriber was reported at 34.41 euros, increasing 2.2% versus the same period of 2013.
In terms of subscriber numbers, PT Comunicações is the provider with the largest share of bundled services (44.3% in 3Q14), followed by Grupo NOS (38.5%), Vodafone (9.4%) and Grupo Altice (7.7%). During the quarter, Vodafone was the only service provider to increase its share of customers. Furthermore, Vodafone is the provider that has achieved the largest increase in its share of bundles over recent quarters, both in terms of subscribers (with a year-on-year increase of 4.5 percentage points and a quarterly increase of 0.8 points) and in terms of revenues ( 4.2 percentage points versus 3Q13 and 0.6 points versus 2Q14).
Meanwhile, Grupo NOS leads the market in terms of revenues, with 43%, followed by PTC with 41.9%, Vodafone with 8.4%, and Grupo Altice with 6.7%.
According to Marktest's Barómetro de Telecomunicações (Telecommunications Barometer), 70% of bundle subscribers reportedly had no intention of switching provider in the ensuing 3 months (8 percentage points more than reported in 3Q13).
Consult the statistical report:
- Bundles of services - electronic communications (at a fixed location) - 3rd quarter 2014 https://www.anacom.pt/render.jsp?contentId=1341680
