Place of residence and factors such as the average age of the household, level of educational attainment, and above all, income, influence the type of telecommunications services that are consumed and also influence the level of knowledge about services. This is according to the conclusions of a study on bundles of services conducted by Indera for ANACOM - Autoridade Nacional de Comunicações.
According to the study, covering households with two or more fixed services (regardless of whether received as part of a bundle), higher income households are more likely to have pay-television, bundles in general and triple-play in particular, and are more likely to have the three services together and be more informed about fixed internet access technology and 4G. The effect is very clear in terms of triple-play, the joint reception of three services and the level of information on available technologies.
Socio-demographic characteristics are also important in terms of expenditure on services received. Households with higher income report higher average expenditure on telecommunications services and a greater tendency to subscribe to three services together or bundled services, including triple-play.
However, there are no significant differences between average prices reported by respondents as regards the various suppliers of bundles, once the characteristics of bundles are taken into account.
According to the study, younger households are more likely to have triple-play bundles. Conversely, households with retired and self-employed members are less likely to have triple bundles.
Indera's study also indicates that households where the head of household has attained higher levels of education, younger households and households with higher income are those more likely to have 4G technology. These are also the households, along with households with students and unemployed, most likely to have the internet access service. The reverse is true when households include pensioners.
When it comes to the pay-television service, household income determines take-up of the service, with lower income households less likely to subscribe to pay-TV services.
It also appears that households with higher levels of education and higher incomes are more knowledgeable about fixed Internet access technologies, while households that receive the Internet as part of a bundle of services are less likely to lack knowledge about the technology used to provide the service.
Area of residence also determines differences in the consumption of telecommunications, separately from the socio-demographic characteristics of each region. This is particularly evident in the case of pay-television and knowledge about services and the technologies used to provide them.
Consult document:
- Survey on bundled electronic communications offers in Portugal https://www.anacom.pt/render.jsp?contentId=1175584
