| NOTAS: | "Operators are currently launching 3G with a series of enhanced data services ranging from mails to videophony. As competition is now consisting of offering the most innovative data services to ever more educated mobile users, a clear trend towards mobile TV as one of the next killer applications is arising, with operators announcing or having already launched "TV-like" or true TV services on mobile phones in Asia and Europe.This reports provides a comprehensive overview of the future market and explores various strategic opportunities mobile operators, editors, broadcasters are being faced with. Different business models and business cases are being outlined through the definition and analysis of possible Mobile TV values chains taking into account the technical and regulatory issues in 6 European countries." |
