| NOTAS: | "This book covers all the underlying concepts, analytical methods and practical implications of corporate strategy, and how they can be applied successfully to organizations. Provides an understanding of what corporate strategy is, why strategic decisions are important, and gives approaches to formulating strategy. Presents two views of corporate strategies: 1) economic analysis and planning, 2) organizational decision making within a social, political and cultural process. The book includes cases from international and European companies illustrating the important concepts and principles of corporate strategy and strategic management." |
