NOTAS: | "Economic and demographic growth, the increased availability of affordable smartphones, and pervasive broadband networks will have transformed the telecoms landscape in emerging markets by 2020. Mobile broadband will have overtaken voice as the largest revenue generator, while mobile money services will be a significant source of revenues in their own right. Emerging market operators will be able to adopt the role of a SMART (services, management, applications, relationships, and technology) player, but will need to carefully select relevant customer, service, and geographic segments." |