| NOTAS: | "Third Generation Mobile Systems will give mobile operators the potential to launch a much wider array of services based on increased capacity and higher data rates. As the much heralded success of mobile has relied almost entirely on voice services, the fundamental question is: will there be demand for the new services enabled by 3G? With the significant investment required to establish these networks, how can operators be sure that they will be worth the investment? Ovum's report analyses the potential demand for 3G services, and recommends strategies for both new and incumbent operators. Through interviews with regulators, financiers and content providers, it provides recommendations for obtaining and running a successful 3G network. Particular emphasis is given to analysing which services will be important to attract mobile subscribers. These recommendations will be supported by forecasts of the global market for 3G, including the number of subscribers and estimated revenue." |
