| NOTAS: | "Smart devices are in need of an injection of innovation to excite customers again, and manufacturers are trying many different innovations as they attempt to get the edge on their competition. This report explains how several big device innovations in late 2017 and into 2018 will individually provide differentiation and together make a lasting impact on the market. We highlight the key players driving these technologies and what they, their competitors, and other stakeholders should do to maximize the impact of these trends, and we look at the knock-on effects on future technologies in several years’ time.The biggest trend in the smartphone market is the slowing pace of upgrades. The relative lack of meaningful innovation is a driving force behind this as consumers increasingly see fewer reasons to upgrade their devices. Manufacturers hope that the innovations they bring to the market in 2018 will help to inspire upgrades. However, this can only come about if the innovations inspire changes in user behavior, so manufacturers are relying on app developers to fully exploit the improvements they are bringing to the table." |
