NOTAS: | "Competition convenience and cost are driving the European cellular market toward a penetration level that may one day rival fixed-line service. This multibillion-dollar wireless domain has added record-setting numbers of subscribers the last two years and revenues are projected to skyrocket more than 350 percent by 2007. In the fight for market share of this booming industry - in which growth is almost entirely digital - aggressive pricing structures and constantly upgraded products and services are the weapons of choice. 1998 European Cellular Databook is your essential guide to 39 cellular operators, 19 markets and the composite European market through the year 2007." |