NOTAS: | "Successful DTT platforms have recently shown that there is a market for DTT given the right environment - with several governments across Europe throwing their weight behind deployment of the technology.
In the UK, Freeview has already established itself as the growth engine for digital television; in Germany, state governments plan to switch off analogue signals by 2006. So what are the key reasons for DTT's success in these 2 countries and what can be learnt from their example?
European Digital Terrestrial TV, an insightful management report from the publishers of New Media Markets, examines in detail the status of DTT across Europe. The report contains eight comprehensive chapters analysing the TV market, regulatory environment, government support and initiatives for DTT, partnerships and DTT deployment status in key countries including the UK, France, Germany, Italy and the Netherlands."
European Digital Terrestrial TV contains unique business intelligence coupled with invaluable commentary from industry experts, enabling readers to learn from the real-life experiences of major players. |