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TÍTULO/RESP.:

The mobile customer experience (2003-2007) : how the industry can succed in an evolving market / Lisa Modisette

AUTOR(ES):

MODISETTE, Lisa

EDIÇÃO:

ed. Jan. 2003

PUBLICAÇÃO:

London: Baskerville Strategic Research, cop. 2003

DESC.FÍSICA:

VIII, 152 p. : il. ; 30 cm

ISBN:

1-84311-241-8

NOTAS:

"Based on first-hand interviews with companies across the mobile telecoms industry, The Mobile Customer Experience (2003-2007) report provides a thorough understanding of the data and MMS services customers really want, and a clear insight into strategies to successfully provide these services. Written by expert industry analysts Info-Insight, The Mobile Customer Experience (2003-2007) is just such a report, providing a clear update of industry status and insightful strategic analysis on which to base future decisions. The report also addresses organisational changes, such as revenue share models and new partnerships, that companies must embark on in order to succeed in the mobile industry of the future."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

ComunicaçõesServiços-MóveisIndústria de telecomunicaçõesEstudo de mercadoRedes-CelularesTelecomunicações -- Evolução

DATA PUB.:

2003

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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