| NOTAS: | "The concept...is so simple it will leave other writers envious they didn't think of it first. Better yet, the Boyetts pull the task off well, avoiding the traps they could have fallen into, such as overemphasizing one or two prized gurus or using the material as a springboard to discuss their own theories. The ideas are presented simply but reasonably thoroughly, so the reader...comes away with a good understanding of the basic concepts that guru is purveying. The Boyetts provide syntheses, linking the gurus' ideas so that similarities and differences are clear. That's valuable since it's not common for business gurus, unlike more academic writers, to put arguments in context. The end result is quite spectacular, in its understated way: an easy-to-read, well organized look at modern management writing. If you're looking for a good guru, try them all in one place." |
