NOTAS: | "The digital commerce market, which covers digitally enabled commerce interactions and related payments, advertising, and marketing, is entering a new phase of innovation and disruption. This is being driven by the impact of artificial intelligence (AI) and associated technology and service developments. However, players can only take advantage of the new opportunities if they are fully aware of changing market dynamics and understand what they mean. This report explains how consumer digital commerce will evolve in 2018 and beyond, so that service providers and their vendor partners can make the most of the prospects ahead." |