| TÍTULO/RESP.: | | AUTOR(ES): | DAVISON, John; BROWN, Duncan; WALSH, Ann | PUBLICAÇÃO: | London: Ovum, 2000 | DESC.FÍSICA: | [6], 288 p. ; 30 cm | ISBN: | 1-902566-35-1 | NOTAS: | Disponível também em formato PDF "Mobile E-commerce: Market Strategies illustrates the huge potential for the combination of new value-added services for network operators and enhanced customer access for industries like financial services. However, the report also details the serious uncertainty in demand and the great deal of work to be done in harmonising mainstream e-commerce developments with the developments in mobile networks and terminals. The uptake of consumers and businesses of this new channel to the applications they want is by no means certain, amidst the competing options of voice telephony, digital interactive television and PC-Internet access." | TEMA: | Comunicações Eletrónicas | ASSUNTOS: | Comunicações; Comércio eletrónico; Planeamento-Estratégico; Estudo de mercado | DATA PUB.: | 2000 | TipoReg: | Material Textual Impresso | LÍNGUA: | ENG |
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